Privacy Policy – Mikucare
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Privacy Policy

Effective date: 09.22.2023


At Innovative Health Monitoring, LLC, DBA Miku (“”IHM”, Innovative”, “us”, “we”), we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data, your choices about your personal data, and how you can reach us for privacy-related concerns.

Remember that your use of our Services is at all times subject to our Terms of Use. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.

You may print a copy of this Privacy Policy by clicking here. If you have a disability, you may access this Privacy Policy in an alternative format by contacting

Privacy Policy Table of Contents

What this Privacy Policy Covers

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage. We encourage you to review the privacy policies of any third-party websites or applications we may link or use within our Services to better understand their privacy practices.

    Personal Data

    Categories of Personal Data We Collect

    This chart details the categories of Personal Data that we collect and have collected over the past 12 months:


    Category of Personal Data

    Examples of Personal Data We Collect

    Profile or Contact Data

    • First and last name
    • Email
    • Phone number

    Payment Data

    • Payment card type
    • Last 4 digits of payment card
    • Billing address, phone number, and email

    Commercial Data

    • Purchase history

    Device/IP Data

    • IP address
    • Device ID
    • Domain server
    • Type of device/operating system/browser used to access the Services

    Web Analytics

    • Web page interactions
    • Referring webpage/source through which you accessed the Services
    • Non-identifiable request IDs
    • Statistics associated with the interaction between device or browser and the Services

    Product Data

    • Unique identifiers such as passwords

    Consumer Demographic Data

    • Zip code

    Geolocation Data

    • IP-address-based location information
    • GPS data

    Baby’s Demographic Data


    • Age / date of birth
    • Gender


    Baby’s Sensory Data

    • Photos, videos or recordings of your baby’s environment


    Baby’s Health Data

    • Health monitoring data 
    • Respiration data
    • Prematurity status


    Other Identifying Information that You Voluntarily Choose to Provide

    • Identifying information in emails or letters you send us


    Our Commercial or Business Purposes for Collecting Personal Data

    We collect your Personal Data for a variety of reasons. Below is a non-comprehensive list of reasons we collect and use your data.

    • Providing, Customizing and Improving the Services
      • Creating and managing your account or other user profiles.
      • Processing orders or other transactions; billing.
      • Providing you with the products, services or information you request.
      • Meeting or fulfilling the reason you provided the information to us.
      • Providing support and assistance for the Services.
      • Improving the Services, including testing, research, internal analytics and product development.
      • Doing fraud protection, security and debugging.
      • Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws.
    • Marketing the Services
      • Marketing and selling the Services.
    • Corresponding with You
      • Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Miku or the Services.
      • Sending emails and other communications according to your preferences or that display content that we think will interest you. You can opt-out of receiving any such emails and other communications by contacting


    Categories of Sources of Personal Data


    • When you provide such information directly to us.
      • When you create an account or use our interactive tools and Services.
      • When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires.
      • When you send us an email or otherwise contact us.
    • When you use the Services and such information is collected automatically.
      • Through Cookies (defined in the “Tracking Tools, Advertising and Opt- Out” section below).
      • If you download our mobile application or use a location-enabled browser, we may receive information about your location and mobile device, as applicable.
      • If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information regarding when you are logged on and available to receive updates or alert notices.

    Third Parties

    • Vendors
      • We may use vendors to obtain information to generate leads and create user profiles.
    • Advertising Partners
      • If you provide your social network account credentials to us or otherwise sign in to the Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your account with us.
    • Social Networks
      • If you provide your social network account credentials to us or otherwise sign in to the Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your account with us.

    Additionally, we collect Personal Data about your baby from you:

    • When you provide such information directly to us.
      • When you create an account or use our interactive tools and Services.
      • When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires.
      • When you send us an email or otherwise contact us.
    • When you use the Services and such information is collected automatically
      • If you download our mobile application or use a location-enabled browser, we may receive information about your baby’s location.

    Meeting Legal Requirements and Enforcing Legal Terms

    Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting, and investigating security incidents and potentially illegal or prohibited activities.

    • Protecting the rights, property or safety of you, us or another party.

    • Enforcing any agreements with you.

    • Responding to claims that any posting or other content violates third-party rights.

    • Resolving disputes.

    We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice.

    How We Share Your Personal Data

    We disclose or transfer your Personal Data to the categories of service providers and other parties listed in this section.

      • Service Providers. These parties help us provide the Services or perform business functions on our behalf. They include:
        • Hosting, technology and communication providers.
        • Product fulfillment and delivery providers.
        • Security and fraud prevention consultants.
        • Members of our advisory board (which includes doctors and medical professionals).
        • Payment processors.
          • Our payment processing partners Shopify Payments, Amazon Payments, Apple Pay, Google Pay and/or Affirm Loan Services collect your voluntarily-provided payment card information necessary to process your payment.
          • Please see each of Shopify Payments, Amazon Payments, Apple Pay, Google Pay and Affirm Loan Services terms of service and privacy policy for information on the applicable payment processing partner’s use and storage of your Personal Data.
      • Advertising Partners.
        • Our marketing providers help us market our Services and provide you with other offers that may be of interest to you.
      • Analytics Partners. These parties provide analytics on web traffic or usage of the Services. They include:
        • Companies that track how users found or were referred to the Services.
        • Companies that track how users interact with the Services. 
      • Parties You Authorize, Access or Authenticate 
        • Third parties you access through the Services. o Social media services.
        • Other users.
      • Affiliates and Acquisitions.
        • We may share Personal Data with corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If another company acquires, or plans to acquire our company, business, or any of our assets, we will also share or transfer Personal Data with that company, including at the negotiation state or as part of the sale acquisition.
      • Members of our Advisory Board.
        • When you use Care+, we may share Personal Data about you or your baby to our advisory board, which consists of medical doctors and other professionals.
      • Meeting Legal Requirements.
        • We may disclose Personal Data with relevant legal authorities in order to fulfill our legal obligation as outlined above under, “Meeting Legal Requirements and Enforcing Legal Terms.”
      • With Your Consent.
        • We may share your Personal Data for any other reason with your consent.

      Data that is Not Personal Data

      We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not share such data in a manner that could identify you. To the extent we maintain such de-identified or anonymized data, we will not attempt to reidentify the Personal Data, except for the purpose of determining whether our de- identification processes satisfy our legal obligations.

      Tracking Tools, Advertising and Opt-Out

      The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time.

      We use the following types of Cookies:

      Essential Cookies

      Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.

      Performance/Analytical Cookies

      Performance/Analytical Cookies allow us to understand how visitors use our Services. They do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising. For example, Google Inc. (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and share information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at or the Google Analytics Opt-out Browser Add-on at https://tools.

      Retargeting/Advertising Cookies

      Retargeting/Advertising Cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you. For more information about this, please see the section below titled “Information about Interest-Based Advertisements.”

      You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.

      To explore what Cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit

      Information about Interest-Based Advertisements:

      We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.

      You may be able to make choices about Interest-Based Ads from participating third parties, including to opt-out of receiving some behaviorally targeted advertisements from participating organizations, please visit the DAA’s or NAI’s consumer opt-out pages, which are located at or choices. Note that these opt- out mechanisms may not work for all of our cookies.

      Data Security and Retention

      We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure. Additionally, we maintain internal governance policies designed to protect your information. These governance policies include, but are not limited to, Written Information Security Protocols, Incident Response Plans, Data Subject Requests Protocols, and Record Retention and Destruction.

      We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

      Personal Data of Children

      While users may provide us information about their children, we do not knowingly collect Personal Data from children under 13 years of age If you are a child under the age of 13, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If you believe that a child under 13 years of age may have provided Personal Data to us, please contact us at Any Personal Data we collect about children is provided by you as the parent or guardian of the child and is voluntarily submitted s to us.

      Your Choices

      Some jurisdictions give you a right to make the following choices regarding your personal information. Depending on the jurisdiction, you may be able to access, change, delete, object, or opt-out or revoke consent of certain processing activities regarding your Personal Data. To make a request, please use the email below in “Contact Information” with the subject line, Opt Out”. Please note that not all the rights described above are absolute and may not apply to you. In some cases, we may limit or deny your request because the law permits us to do or if we are unable to adequately verify your identify. We will not discriminate against individuals who exercise their privacy rights under applicable law.

      State Law Privacy Rights

      California Resident Rights

      Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Data to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at

      Changes to this Privacy Policy

      We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time, but we will alert you to any such changes by placing a notice on our website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

      Contact Information

      If you have any questions, comments, or complaints concerning our privacy practices, please contact us below. We will attempt to respond to your requests with additional privacy-related information.

      Phone Number: 1-833-ASK-MIKU (1-833-275-6458)
      Physical Address: 501 Flagler Drive Suite 302 West Palm Beach FL 33401

      If you are located in Quebec, you may contact our representative at:

      Quebec Representative: Rob Wexler
      Email Subject line: Quebec Privacy Question